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Posts tagged ‘uncrunched’

What’s In A Name? Following Michael Arrington from TechCrunch to UnCrunched

Earlier in September, TechCrunch founder Michael Arrington found himself closed-in by an editorial independance stand-off with AOL, and subsequently left both TechCrunch and AOL to focus on his venture capital fund, CrunchFund.

During his last month at TechCrunch, Arrington’s articles reached 22% of Summify’s total user base (i.e. about 1 in 5 Summify users received something written by Michael on TechCrunch in their summaries). The last piece written by Arrington on TechCrunch is dated Sept 6: Editorial Independance.

Less than a month after leaving TechCrunch, Arrington started his own blog, Uncrunched.com, and posted his first article on Sep 23rd: Here I Am – a simple headline, receiving 538 comments and counting.

In the month of October 2011, 21 blog posts were published on Uncrunched.com, and they’ve reached a total of 15% of Summify’s user base.

Granted, the Summify user base is skewed towards a tech savvy crowd, but it’s still stunning to see how a significant portion (68%) of Michael’s reach has transferred immediately to his new blog.

This seamless transfer of Arrington’s following is testament to the growing force of social media in our society. As content sharing becomes more effortless by the day, individuals are gaining a more powerful voice. Now, no matter where a story comes from, if it’s important it will find an audience. In this new time where organic social interactions rule the internet, it’s the people who decide what’s valuable and it’s the people behind an organization that make it’s name.

“I am TechCrunch and TechCrunch is me.” Michael Arrington

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