Summify Spotlight – Jessica Newell
Our Summify Spotlight series showcases how everyday people use Summify, sharing their productivity tips and favorite sources to help you get the most out of your summaries.
About Jessica: Jessica Newell is founder of J Newell Media, an online media goods company that focuses on helping entrepreneurs in the creative industries develop their web presence and maintain nurturing social media relations. With an extensive background in the dance industry, on the job experience in business administration and a firm grasp on understanding the design world, Jessica has cultivated a unique perspective on what success in online business entails. Now its time for her to share it with the world.
Summify has become one of my best sources of connecting with followers on Twitter. I first started using it to keep track of the latest tweeted stories each morning as my day got rolling. This was a tremendous benefit to me as a Twitter newbie because it helped me save hours of searching through all of those tweets for posts that were read worthy.
My primary goals for connecting via social media are to stay on the cutting edge of all that’s going on and build a strong network of professional relationships and I’ve been pleasantly surprised at how well Summify supports both of these. Beyond spotlighting the latest content from my networks, I’ve found Summify’s notification feature to be a nifty little service that sends you a Direct Message straight to Twitter every time your summary is ready. This may be one of my favorite features. Who doesn’t love a way to keep your email inbox clean while getting all of the info you rely on? (plus it gives me a reason to check a DM inbox that’s filled with mostly spammy requests.)
BUT, by far the number 1 reason why I love Summify – and this was a real surprise to me – it helps me reconnect with my followers!
I set up the auto-tweet messages and while I haven’t customized my own message yet, I’m already seeing results from Summify’s random selection of sharing messages. Since it tweets my daily Summify, including a few Twitter handles of those included, it gives exposure to my contributors, sharing them with my fans, and helps me connect with them.
From the day I started using this feature I’ve had people reply to me thanking me for including them in those tweets. And of course, since I can’t take credit for it I always reply back letting them know it was all thanks to Summify! It’s like a little busy bee worker for me that I get to delegate tasks too.
And while I haven’t crunched any numbers, the true ROI for me comes because I get to promote others and re-engage with them. My goal is to continue to make this a part of my social media engagement strategy and as things go forward I’m hoping to personalize this process even more by commenting directly on the post that gets Summifyed.
Here are some of my favorite Twitter picks:
@ThereseCator – helping people turn their passion into a movement
@CharlieGrosso – Fire starter. Rule Breaker. Photographer. World Traveler.
@KeshaBruce – Artist, Gallery Director, Storyteller, Over-Priced Shoe buyer
@PapernStitch – I promote artists & makers of all things handmade for a living
@WhenIGroUpCoach – Creative career coach/actress/singer/old soul/Jew with a WASPy name
@JessicagSwift – My work & my brand are all about color and happiness. I’m an obsessive print designer
@MelanieDuncan7 – A serial entrepreneuress teaching women how to create successful online businesses
@Leaderswest – I introduce great companies to great customers
@scoutiegirlblog – Connect, converse, and commune with other extraordinary creative women & men
@Cravecompany – CRAVE innovatively connects urban gals to the sassiest, gutsiest, most inspiring people they need to know in town
Let us know what you think of our Spotlight! If you’d like to be considered for future Summify Spotlight posts you can email us at firstname.lastname@example.org.